I’m a content strategist, writer, and SEO who is passionate about helping brands scale with smart strategies and effective copy.

What You Need to Know

I have over six years of experience in content marketing, SEO, and copywriting. Throughout my career, I have worked with B2B and B2C clients in a variety of industries including tech, SaaS, business, lifestyle, and insurance.

I’ve helped brands grow their traffic value, increase organic traffic, and create content that ranks with longevity (Want to see for yourself? Check out my What I Can Deliver page).

___________________________________

You can view my portfolio through the menu above or by clicking here.

 

Skills

SEO Research & Audits

Content Strategy

Writing & Editing

Media Outreach

Client Communication

UX Copywriting

Analytics & Data

Project Management

Experience + Education

Rev — Content Marketing and SEO Manager (Hybrid)

February 2024 — Present

  • Monthly content calendar creation to target core ICPs, rank for relevant terms, and meet organic traffic goals.

  • Assess and resolve site-wide SEO issues via in-depth content and technical SEO audits.

  • Work closely with developers, designers, and growth experts for total rebrand adhering to SEO best practices.

  • Management of a team of freelance content writers, writing outlines and editing copy.

  • Other areas of focus include data analysis, testing, copywriting, outreach, reporting, UX, and web development work.

First Page Strategy — Content Strategy Expert (Remote)

July 2023 — February 2024

  • End-to-end ownership of content calendars for multiple clients in the SaaS, technology, and finance spaces to meet aggressive KPIs and growth goals.

  • Management of content writers, editing copy to adhere to brand and style guidelines, as well as for search engines.

  • Increase organic traffic, sign-ups, links, and rankings through data analysis, reporting, and strategic content marketing campaigns.

  • SEO audits and in-depth keyword research projects to determine the best growth opportunities.

  • Other areas of focus include copywriting, client communication, reporting, UX, and web development work.

  • Promoted from Content Pro in July 2023.

Siege Media — Content Strategy Lead (Remote)

Feb 2019 — April 2022

  • Content creation and copywriting work for high-profile clients in a variety of industries.

  • SEO analysis and keyword research.

  • Experience managing junior team members and training them on industry best practices.

  • Spearheaded content strategy and campaign calendars for long-term and retainer clients.

  • Other areas of focus include outreach, client communication, and cross-team collaboration.

  • Promoted from Senior Content Marketing Specialist in March 2021.

Ziff Media — Content Marketing and PR Associate (Hybrid)

June 2017 — Feb 2019

  • Content Marketing and PR work on campaigns for a variety of brands including PCMag, Mashable, Offers.com, and BlackFriday.com.

  • Copywriting work including long and short-form articles, social media posts, and press releases.

  • Experience managing campaign calendars and working with the media.

Education: B.S. in Public Relations from Texas State University

Graduated May 2017 — 3.9 GPA

  • Member of Mass Communications Council of Scholars.

  • Member of Phi Kappa Phi Honor Society.

  • Minored in creative writing.

Get to Know Me

My name is Sarah Hollenbeck and I’m a writer, marketer, and budding author from Austin, TX. I have over six years of experience working with brands of all different sizes and I’m passionate about marketing, content, SEO, and copywriting.

When I’m not working, you can often find me writing my first novel, practicing yoga, weight lifting, and taking my dog Otis on a hike.

Contact Me